I am non binary and run in a lot of women entrepreneur circles. I am in mom groups and other groups in which almost every post begins with “hey ladies!” Honestly, it’s kind of weird. Yet these spaces are where I feel most comfortable. It’s not 100%. It’s not amazing and in some ways it invalidates my identity and who I am at the core of my being, yet at the same time I need support as a parent and as a new business owner.
So maybe you are someone who runs one of these groups. Or maybe your business is focused on working with women. It’s ok to have a target market! It’s ok to know who you are talking to and who you want to work with. But I want to challenge you! What would you do if I wanted to work with you, or be in your group?
I’m sure most of you would be like “Duh, you’re in, whatever.” But there is that tension there. Does my existence in your group or program invalidate my identity and does it affect your perception of your ideal client?
Of course there are outliers when looking at who your ideal client is. There are people who are interested in your product or service you wouldn’t expect to mesh with. Yet if you are marketing specifically to women, where does that leave me?
This is a question I have been asked many times. “I work with women but have non binary people interested in my group/program/whatever, what do I do?” Especially in regards to smaller more intimate groups.
So, what do you do? The answer is that it is entirely up to you. If you want to solely work with women, I am not who you want to work with. If you want to work with people with a more feminine energy, I am who you want to work with. However if you would work with me as a person assigned female at birth and wouldn’t work with a non binary person who was assigned male at birth, take a moment and assess that.
I get it in some ways; I was raised and socialized as a female, which is part of why I am more comfortable in women centered groups than I would be in male centered groups. Yet I definitely identify as a more masculine person.
This is something you have to answer for yourself. But I would love to help guide you through this process. Drop a comment if you would love to talk more about what it looks like to be inclusive of non binary people in our world which is so skewed to a binary mindset.
I can’t wait to hear from you!